...or how to get me to buy your shit.
An open letter to Marketing types everywhere.
Dear Marketing Type,
I am a 30-something father of three with a limited budget for non-essentials in my life. The task for you is how do you wrest me of my hard earned (and jealously guarded) Swiss Franks? What is the best way to part this fool from his money?
Here's a tip from the genii at Nescafè....
...whatever your pushing, put a Formula 1TM car next to your stand. I would buy bags of dried dog turds if there was an F1 car anywhere near the checkout. This one in particular comes from my fave team West McLaren Mercedes.
yours in abject consumerism,
For the no-marketing types amongst you, here is the story. We went to the supermarket today, to pick up some fizzy water and grab a sneaky kebab from Zuri Oberland Doner Kebap. As we got to the top of the escalator / moving ramp, the site of Kimi's F! car greeted us. Shrewd bit of marketing cos I was enthralled. I love F1 and McLaren are my fave team. Here are a few other pics I took of the car. Enjoy!
In a shameless bit of comment whoring, what would entice you to buy a bag of dried up dog turds? Answers on a postcard please (or in the comment box - you choose).